Express Yourself Culture was born with the aim to redefine what it means to wear and represent culture. Our brand was shaped by the belief that clothing should encourage authenticity and self-expression without labels. Inspired by the values of yoga and motivated creatively by hip-hop culture, at the core of “EYC” we’re committed to creating a community of like-minded individuals, expressing themselves through movement, words, and love.
Being an Australian has always been about expressing ourselves a little differently, and not being worried about what others think of it – and that’s what Express Yourself Culture wants to reflect. Our threads mirror the spirit of your everyday Aussie: laidback, upbeat, welcoming and a little different from the rest.
Express Yourself Culture isn’t just another clothing brand. It’s a lifestyle. We promote living your most authentic life, and we make clothes that give you the confidence to be yourself.
Our vision stems from our passion and belief that we as a brand have the opportunity and platform to make a positive impact on the world. Express Yourself Culture is a family. Our local suppliers are our brothers and sisters. Our manufacturers are our cousins. And you? You’re that cheeky niece or nephew who’s always running amok, but we love them anyway! Every person in the EYC family gets treated with love.
Our commitment to sustainability is at the heart of what we do. We’re passionate about creating clothing that not only looks good and feels great but also supports a healthy planet. Quality threads for quality people!
At EYC, we believe that fashion should be more than just a way to look good – it should also be a force for good in the world. Our mission is to create the ultimate experience in culture wear for everyone, empowering you to live life to the fullest. We want to be Australia’s leading….
Your impact goes further. EYC has teamed up with the Charity In2ed Africa to support education and empowerment initiatives in African communities. In2Ed has already made a significant impact, helping over 10,000 young people with access to quality education, mentorship and skill-building programs. Achieving great things and impacting young lives positively.
Based in Kenya, In2ed Africa focuses on improving access to education and promoting youth empowerment in local communities. Through your contributions, EYC will work with In2ed to provide scholarships and mentorship to disadvantaged students, train teachers on modern teaching methods and tech, and partner with schools to provide resources. Helping to create sustainable change and empowering young people to become leaders in their communities and follow their passions.
Here at Express Yourself Culture, we are committed to giving you high-quality clothing that is both eco-friendly and sustainable. As an Australian-based clothing brand, we understand the importance of protecting our environment and aim to do so by using environmentally friendly materials and manufacturing processes.
Our commitment to sustainability doesn’t end with our products – it extends to every aspect of our business, from our supply chain to our packaging. We strive to minimise waste and reduce our carbon footprint to ensure that we are doing our part to protect the planet.
Just as importantly, at EYC we take pride in being more than just another clothing brand. Our mission is to empower individuals to express their authentic personalities through our threads. Our manufacturers are equally as dedicated to this vision and bringing it to life by producing high-quality, innovative clothing that feels good and stands out from the crowd. Our designers and manufacturers work tirelessly to bring about community trends with a unique twist that sets us apart from other brands.
We are committed to supporting local businesses and communities. That’s why we are proud to work with local manufacturers and printers in Australia. Our manufacturing partners in New South Wales and South Australia share our values and are dedicated to producing high-quality clothing.
